Who the Story is About
If you are a Christian, you probably know that your story is about God. But often, after acknowledging God, we think the story is about us and what we want to accomplish. As always, the Bible is very instructive. Mark 10:45 tells us, “For even the Son of Man did not come to be served, but to serve.” Jesus did not live for Himself. He lived for others. Paul, probably the greatest apostle who has ever lived, told the Philippian believers in Philippians 2:3, “with humility of mind regard one another as more important than yourselves”(NASB). Paul’s life was all about others. Our lives should be the same.
By the way, the “others” are not just your customers, but also your employees, stakeholders, vendors, community members, families, etc. Everyone wants to fit in to something. They want to belong. Many times, when an employee is unmotivated or under-performing, it is because they can’t see how they can contribute or be successful in the organization. You must paint for them the picture that success comes from working together, serving others and helping others be successful. As Zig Ziglar often said, "You can have everything in life you want, if you will just help other people get what they want." Of course, this principle applies to everyone that interacts with your business.